![]() ![]() It was the early 2000s when Butterfield had just sold his startup. In fact, he was hell-bent on buildd-ing a non-combat game.Ĭonfused? Well, let me reel back a little. It was never Stewart Butterfield's intention to create an instant messaging platform for professional teams. Today, I'll reveal how founder Stewart Butterfield and his team set up Slack's early strategy perfectly leading to worldwide domination. Its customer base includes 80% of Fortune 100 companies, with names like Uber, TIME, Oracle, IBM, Razorpay and for that matter, the teams of Flexiple & buildd □ īut, what's more surprising is the fact that Slack achieved this astronomically quick growth without an outbound sales team for several years!.It made $902 million in revenue in 2021. ![]() ![]() Slack materialized its unicorn wings, reaching a BILLION dollar valuation in just eight months - one of the fastest-growing records out there!.Just look at Slack! The seemingly nonexistent chat app instantly shot to fame around 2015 months after its launch in 2013. We start with the customer and we work backwards" - Jeff BezosĪfter studying the growth stories of many startups, one thing is clear to me: the extent of your customer obsession is the best indicator of your startup's success. "We are not competitor obsessed, we're customer obsessed. ![]()
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